Flipkart
Shopping, Engagement, Growth, Enterprise, Voice
Flipkart: Sr. Director & Head of Design, Bangalore
PATENT APPLICATION
NO: 202041032967 (PENDING) Immersive multimodal assistant for human- machine interface (Flipkart)
Built a strong Consumer & Enterprise UX Team
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Setup & lead a team of +150 multidisciplinary designers consisting of User researchers, Product Designers, Conversation designer, Creative Graphics, Content & Copywriters
Process and guidelines
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Wrote competencies and defined skills for different design roles and their career path. Hiring process
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Setup design thinking process – empathizing through user research, co-defining problem statement with PMs, ideations, and user testing
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Building a design system to help speed the design to delivery process with consistency and the latest trends.
Build UX brand
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Represent the company at NASSCOM and other industry forums
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Collaborate with academia – interns, sponsorship, etc.
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Contribute to Research papers and conferences.
Design Delivery & Product Quality
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Conducting design critique to improve quality
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Using project tracking tools to improve the speed
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Project prioritization with PMs and strategy team
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Enforcing design system and UX process
Stakeholder Management
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Conducting syncs with BU heads to align design expectations and visa-versa
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Participating in strategy meetings with Flipkart leadership to voice design POV.
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Conducting Design Thinking workshops for leadership
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Resource planning and project tracking
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Budgeting and design tools management
Led Product Design, User research, Creatives, Content.
Led product design with a Design Thinking approach for multiple projects ranging from B2B enterprise Ads platform, fulfilment center & Product pricing engine to a B2C mobile app for Voice, Videos, Games, Loyalty, Feeds, Grocery, Fintech, Shopping
Video
Loyalty
Grocery Quick
Games
Fintech
Enterprise Flipkart Ads Platform
Design Process
Setup a design thinking process where we define the problem statement, business goal, hypothesis, user persona, prototyping and testing
Empathize
Our strong research team conducts multiple research studies across India to gain insights on new business or redesign projects
Define
We define the problem statement along with PMs & Business teams. Define hypothesis and OKRs that translate to design brief
Ideate
Our designs will start with competitor study, gap analysis, new concepts design & undergo DESIGN CRITIQUE
Proto & Test
We will build interactive prototypes with multiple variations and conduct A/B tests, qualitative feedback sessions, etc
Career path and Competencies for designer
Worked with HR to define competency matrix and career path for designers. Defined different job titles and role expectations that will help in the yearly focal review cycle. Wrote detail JDs and built Flipkarts career page to attract top talents
