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Flipkart

Sr. Director &

Head of Design, Bangalore 

Shopping, Engagement, Growth, Enterprise, Voice  

PATENT APPLICATION

NO: 202041032967 (PENDING) Immersive multimodal assistant for human- machine interface (Flipkart)

Team Leadership

  • Built and led a 150+ multidisciplinary UX organization spanning Product Design, Research, Conversation Design, Creative, Content, and Copy.

  • Established a strong design culture, talent framework, and collaborative ways of working.

UX Process & Design Systems

  • Defined design competencies, career paths, and hiring frameworks across design roles.

  • Established a Design Thinking-led UX process from research and problem definition to ideation and validation.

  • Advanced a scalable Design System to improve consistency, efficiency, and speed to delivery.

Design Quality & Delivery

  • Introduced design critiques, project tracking, prioritization, and UX governance to improve quality and execution.

  • Partnered with Product and Strategy teams to align design priorities with business goals.

Stakeholder & Executive Leadership

  • Partnered with BU heads and Flipkart leadership to influence product strategy and champion the design perspective.

  • Conducted Design Thinking workshops for senior leadership.

  • Managed resource planning, budgets, design tools, and operational requirements.

Design Brand & Thought Leadership

  • Represented Flipkart at NASSCOM and industry forums.

  • Built connections with academia through internships and sponsorships.

  • Contributed to research, conferences, and the broader design community.

Led Product Design, User research, Creatives, Content.

Led product design using a Design Thinking approach across diverse B2B and B2C products—from enterprise Ads, Fulfilment, and Pricing platforms to consumer experiences spanning Voice, Video, Games, Loyalty, Feeds, Grocery, Fintech, and Shopping.

Video

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Loyalty

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Grocery Quick

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Games

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Fintech

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Enterprise Flipkart Ads Platform
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Flipkat Ads home.png
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Career path and Competencies for designer

  • Partnered with HR to define design competencies, career paths, job levels, and role expectations.

  • Established a structured framework to support annual performance and career reviews.

  • Developed detailed job descriptions and helped build Flipkart’s design careers page to attract top talent.

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